Client
The Association of International Educators (NAFSA), the largest global nonprofit association dedicated to international education and exchange, approached us to produce and edit plenary videos for their annual conference. The conference convenes the Association’s 10,000 members from over 3,500 institutions worldwide over four days. We created a video for each of the four days along with an exhibit hall version. The videos contain over 45 segments, 33 of which Ensemble produced. The segments share information about seminars, workshops, plenary speakers and other activities to keep attendees informed and engaged. The videos are shown before each plenary speaker’s speech and via a kiosk in the exhibit hall.
Challenge
The content of the videos is wide ranging and doesn’t naturally fit together. We needed to create a unifying message across content ranging from university ads and sponsorship segments to announcements about special sessions, teaser videos featuring keynote speakers, and informational videos about NAFSA. To achieve this, we had to develop a coherent, consistent concept to bring everything together in a way that made sense.
Aha! Moment
We decided to build off of NAFSA’s conference logo by creating a package of motion graphics to make the content feel seamless.
