• Community
  • Economic Development
  • Public Health
  • Brand Strategy
  • Logo Design

Common Pantry‚Äôs logo had not changed since they first opened in the late ’60s. After conducting focus groups and interviews with board members, staff and volunteers, we identified a new brand concept and tagline. We created brand style guidelines so the refreshed brand identity could be consistently applied across their website, social media and print collateral.

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