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Client

RTI International implements ENVISION, a public health project supported by the U.S. Agency for International Development (USAID). ENVISION contributes to the global goal to reduce neglected tropical diseases (NTDs). NTDs such as trachoma, schistosomiasis and others compromise the ability of people to work, learn and thrive in developing countries.

Challenge

The client’s current website was informational, but after five years of project work, it did not effectively share program accomplishments and tended to communicate to practitioners and internal audiences. The ENVISION team needed a website that could better engage the general public to raise awareness about solutions and impact while still providing the wealth of job aides, tutorials, field updates and research for those on the ground. They also wanted to maintain their existing resource database and maintain use of Drupal as the content management system (CMS).

Aha! Moment

We realized the best way to capture both public and practitioner interest was to prioritize two things: storytelling and tools. In this way, visitors can quickly find the content they seek and explore accordingly. We designed the entire site architecture and layout around this focus.

Solution

ENVISION’s new website delivers a user-friendly experience for both of their targeted audiences by combining visual storytelling with an easy to navigate resource library. The general audience can explore a variety of stories, social media content and a robust Flickr feed. Practitioners can quickly access the “NTD Toolbox” on the homepage, which was overhauled to be more searchable and sortable. 

  • Brand Strategy
  • Communications Assessment
  • Content Strategy
  • Infographics
  • Toolkit Design
  • Web Design and Development
  • Public Health
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Envision-NTD-Toolbox-Screenshot

The resource library was redesigned to be more intuitive, allowing visitors to search by resource type, disease, country and even by language. USAID and project partners can now quickly access reports via the bottom navigation, and videos and webinars have dedicated sections. The site is also now responsive—accessible via mobile devices. Overall, ENVISION’s new site now more clearly emphasizes the project’s role as a resource for health practitioners, researchers and the general public looking for quality information about neglected tropical diseases.

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Impact

The site’s redesign enables the ENVISION team to easily maintain and populate the site. The emphasis on written and visual storytelling and integration of social media tools conveys impact and reaches both audiences in a meaningful way. Thousands of people access the site each month for information about how to work towards elimination of neglected tropical diseases.

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