Brand Strategy, Messaging and Style Guide

 The USAID EPIC (Exploratory Programs and Innovation Competitions) initiative supports innovation by organizing and facilitating challenges and prizes around the world to solve critical problems related to health, agriculture, employment, and more. EPIC needed to communicate its value and effectively engage both public and private sector stakeholders. Ensemble helped the USAID EPIC team articulate its value proposition, identify key messages, and develop a comprehensive set of outreach tools and templates to use for external communications. These tools include report templates, social media templates, fact sheets, icons, a curated photo archive, and more. The initiative now has a comprehensive set of tools to support its activities.