Client
RTI International implements ENVISION, a public health project supported by the U.S. Agency for International Development (USAID). ENVISION contributes to the global goal to reduce neglected tropical diseases (NTDs). NTDs such as trachoma, schistosomiasis and others compromise the ability of people to work, learn and thrive in developing countries.
Challenge
The client’s current website was informational, but after five years of project work, it did not effectively share program accomplishments and tended to communicate to practitioners and internal audiences. The ENVISION team needed a website that could better engage the general public to raise awareness about solutions and impact while still providing the wealth of job aides, tutorials, field updates and research for those on the ground. They also wanted to maintain their existing resource database and maintain use of Drupal as the content management system (CMS).
Aha! Moment
We realized the best way to capture both public and practitioner interest was to prioritize two things: storytelling and tools. In this way, visitors can quickly find the content they seek and explore accordingly. We designed the entire site architecture and layout around this focus.
Solution
ENVISION’s new website delivers a user-friendly experience for both of their targeted audiences by combining visual storytelling with an easy to navigate resource library. The general audience can explore a variety of stories, social media content and a robust Flickr feed. Practitioners can quickly access the “NTD Toolbox” on the homepage, which was overhauled to be more searchable and sortable.
