Strategic Plan Design

For over 50 years, NatureServe has been the authoritative source for biodiversity data throughout North America. It works with over 60 network organizations and over 1,000 conservation scientists to collect, analyze, and deliver biodiversity knowledge that informs conversation action.

NatureServe needed a strategic plan that reflects their dedication to biodiversity data and knowledge sharing. We came up with a tasteful design that uses a clean style combined with compelling nature photography, iconography and a bold layout. It incorporates their new brand identity and uses design elements like topographic maps to visually reference their research and data-driven approach. We also produced a brochure based from the plan as well as a slide deck using the same design direction. NatureServe now uses these tools for its policy advocacy and fundraising efforts.