Client
Following the work we’ve done for various public health programs, the International Coalition for Trachoma Control (ICTC) contacted us to create a trifold brochure marking ten years of progress towards the elimination of blinding trachoma. The ICTC supports the work of many local and international organizations to fight this disease, which is the world’s leading cause of preventable blindness.
Challenge
ICTC wanted to create a publication showcasing the progress made while emphasizing the need to continue working towards elimination. The client presented us with a huge amount of information and a quick turnaround. In the compact space of a trifold brochure, they wanted to include an explanation of trachoma, statistics, a timeline, photos, and a list acknowledging Coalition members.
Aha! Moment
We realized that the timeline was quite challenging and due to the large amount of content, multiple rounds of revisions could prevent them from printing the brochure in time for a major international conference. By allowing us to take the reins with editing the text, we could create digestible, visually engaging content that would include all of the components they wanted featured in the brochure.
