Strategic Rebrand for Early Education Provider

Lake Shore Schools (LSS) is a long-standing, community-oriented early child care provider with two locations in Chicago’s North Side. The LSS brand identity felt dated and not representative of the schools’ diverse, dynamic, community-focused mission. Through a “deep dive” into LSS’ values and value proposition, Ensemble created a new brand, style guide, and helped LSS articulate a brand story that resonates with staff and families alike. We designed a new, easy-to-update WordPress site with integrations to manage contacts and newsletter outreach. We also directed a photo shoot so that their outreach and communications reflect the community they serve. In addition, we designed other branded outreach tools, including postcards, business cards and their print brochure.